文化茅台 | 最新最全茅台酒文化内容/故事/资讯分享解读

预计到2021年底，全县白酒产能可达15万千升。

截至收盘，贵州茅台涨2.07%，报1850.00元/股，总市值为23239亿元。

酿酒高粱主产区减产，新粮收割开秤后价格一路上涨

中国酒业协会发布1-10月全国酿酒产业产经数据

部分酱酒品牌较之去年增长率超过30%。

还是茅台品牌的最新动向，

才谈得上去了解和挖掘茅台文化/中国酒文化。

Regardless of the general trend of the industry,

It is also the latest trend of Maotai brand,

We need to have insight,

Only then can we understand and excavate Maotai culture / Chinese liquor culture.

MOUTAI CULTURE

自上世纪90年代茅台提出“文化酒”概念，

茅台文化一直在发展和壮大，

CHINESE LIQUOR & BRAND STORIES

白酒品牌的每一个基因里都藏着一个小秘密，

或是关于你，或是关于我，

THERE IS A LITTLE SECRET IN EVERY GENE OF LIQUOR BRAND.

IT'S ABOUT YOU, IT'S ABOUT ME,

OR ABOUT THE FUTURE.

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CHINESE LIQUOR

FAMOUS PERSON

—— [唐] 李白《将进酒 · 君不见》

白酒与情感 / 职场故事

WINE & EMOTIONAL STORIES /

WORKPLACE EXPERIENCES

酒也能勾勒出一个人的音容笑貌和喜怒哀乐。

express one's will.

express a person's attitude.

Wine can also

outline a person's

voice, face, smile, emotions and happiness.

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与酒都有着千丝万缕的关系，

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绿蚁，琥珀光，红泥小火炉，

独酌或共饮，孤苦或热情，

不管是千百年前的风流诗人，

都留下了大量与美酒相关的，

美好美意又美妙的诗、词、歌、赋，

Lv Yi ，Hupo Guang, Hong Ni Xiao Huo Lu.

Duzhuo or Gongyin, Guku or Reqing,

Whether it's a romantic poet thousands of years ago,

Or the modern toast song"Zhujiu Ge",

There's a lot of wine.

Beautiful and beautiful

poems, words,

songs and Fu,

It's worth appreciating.

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就像天生的“欢喜冤家”，

合则相得益彰，各美其美，

搭配不当，要么寡淡无味十分多余，要么味道怪异难以下咽，

更有甚者会引起身体不适。

MAOTAI-FLAVOUR LIQUOR & FOOD PAIRINGS

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虽然现代饮酒不像古时那样讲究拜、祭、啐、卒爵，

但基本的倒酒、劝酒、敬酒等礼仪，

Although modern drinking does not pay

as much attention to the rules of

worship and sacrifice

as in ancient times,

But the basic etiquette of pouring,

persuading and toasting,

Or affect our lives.

MAOTAI-FLAVOUR LIQUOR & TABLE MANNERS

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Dragon Boat Festival realgar, Chongyang chrysanthemum。

Or the seasonal flower wine,

It shows different drinking customs at different times.

The Chinese nation has a long and profound history and culture.

It has not only created splendid Oriental civilization,

It has also achieved rich and mellow.

The history and customs of drinking in China.

CHINESE LIQUOR HISTORY AND CUSTOM

抑或是合呼时令的鲜花酒，

展现了不同时候的不同饮酒风俗。

中华民族悠久厚重的历史文化，

不仅创造了灿烂的东方文明，